Erik Brynjolfsson

Method, Mind, and Morality: How People Make Sense of Artificial Intelligence

How can humans make sense of the rapid takeoff of artificial intelligence (AI)? We studied the sensemaking dynamics of AI through an open-ended, mixed-methods study with computational text analysis of millions of AI-related newspaper articles and social media posts grounded in 57 semi-structured interviews with AI professionals in 2021 and 2023--before and after the recent surge of public interest. We identify a range of sociological frames (interpretive schemas that structure collective cognition) and show how AI professionals use frames to address significant cognitive challenges, such as as