Playful AI in Professional Email: A Field Experiment on Tone and Recipient Engagement
Large language models (LLMs) are rapidly reshaping workplace communication, yet whether AI-assisted writing changes how recipients actually behave, and through what channel, remains unknown. Here, in a randomized crossover field experiment, 121 employees across six companies sent work emails under three conditions over three weeks: unaided writing, GPT-5 rewriting in a playful tone, and GPT-5 rewriting in a professional tone. Across 16,880 emails, playful editing increased emotional positivity (B=+0.068, p<0.001), and professional editing decreased it (B=-0.041, p<0.001), yet neither condition
