Collective creativity in hybrid societies
Generative AI is changing how cultural artifacts are created and circulated, and with it our understanding of creativity itself. Researchers disagree about whether these tools enrich or impoverish culture, and we argue that much of that disagreement comes from conflating two distinct components of creativity: novelty, a property of single artifacts, and diversity, a property of populations. We argue further that creativity in the context of generative AI is best understood as a property of hybrid collectives, or populations of interacting people and algorithms, rather than of individuals. AI-a